Saturday, September 19, 2009

WHAT COLOR ARE YOU WEARING FOR 2009?

The year gone by saw a splash of bright colours everywhere. Yellow, purple, fuscia, green all colours were seen in their unusually bright and pure forms. Ombre & colour blocking were the sought after techniques to create fun and vibrancy in the products across all streams: clothing, accessories, footwear and home.


Moving forward indications have started coming in which say that the colour palette is likely to take a steep curve. Colours of Year 2009 will be seeing more of muted and subdued tones as opposed to the loud and bright colours of the last year. Consumers would pick up colours in a manner that when put together they create a soothing and a very pleasant environment.



Recent terror activities in Mumbai have shaken up everyone in the city and the incident has marked its impression to a large extent on the mental framework of the people across the nation. Such an incident has only worsened the ongoing economic slowdown, which is likely to reflect in consumer purchase decisions, be it anything. In such a scenario fashion and clothes cannot remain unaffected.



The year for India has opened on a relatively relaxed and a go between notes. The year will ascend into a palette of pastel shades in the summer. Summer of 2009 will re-introduce classic shades of beiges & whites as a must have. Pink and Peach will be feminine favourites. Peach in fact is projected to be the colour of the year. Shimmering gold, flesh brown with a shimmer and silver will be the party colours. But silver of the season will be more on a grey side and not in its oxidised form. Khaki, Granite grey, moss green, greyish blue and burnt pink will hold an important position in men's wardrobe. Red and Turquoise blue will act as highlighters or accent colours.





Going further down, winters will see colours in their jewelled and deep tones. Emerald green, Aubergine, granite green, wine red, ash grey, charcoal black, greyish brown will be the picks of the season for both men & women. Clothing colours will be muted with a touch of grey to all shades. The fun in one's closet will come through nice, bold & bright accessories. Deep tones of red, blue, green, pearl white and Black will remain important for occasions and ceremonies.


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